InvoiceBerry Blog

Our thoughts & tips on small businesses, freelancers and sole traders

Branding Your Small Business

Written by on March 27, 2013

When you’re developing your brand name, one of the most vital things that customers look for is trust. Think about how many times you’ve found a great deal on a product online and were tempted to buy. Then you did a bit of research only to find out that the particular website has a history of delivering damaged goods or fake merchandise. Chances are that you’ll leave that website and never look back. This is why trust is essential to gain returning customers and developing a brand that you can be proud to be a part of.

Create pleasant experiences for your future customers

Because your business is new and not many people have heard of it, you must put great importance on providing your customers with a memorable and pleasant experience. You can do this in a number of ways. A good way to develop your brand name and trust is by creating contests and promotions on various social media sites. You could run a promotion that offers 25% off to only your Facebook fans. This will make the customers feel as though they’re appreciated and part of a club almost. Holding a contest where you give away a product can be a great way to add that extra personal touch.

Get your name out there!

In order to get more customers and establish your brand, you’re going to need to get your name out there. You can do this by creating press releases, offering blog posts on various different blogs or even setting up a newsletter that will allow potential customers to opt-in. These are great ways to gain new customers and also make your brand more visible. When you’re taking the guest posting route, you need to make sure that you’re offering quality content, because this is going to be representing your name.

Exceed your customers expectations

Let’s face it, nobody likes to have to deal with customer support, but if you’re able to resolve someone’s problem while exceeding their expectations, they will love you forever! Make sure that you personally assist customers in a timely manner. I realize that if you run a very popular business, this may not be possible. But, if you’re still growing, you should take advantage of the fact that you can personally assist your customers. This is going to break the barrier between you and your clients and leave them satisfied.

Following the previous steps you can make sure that your brand name is one that you’re proud to stand behind.

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