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Free ebook: The Ultimate Guide to Social Media for Small Businesses & Freelancers

Written by on October 13, 2016

InvoiceBerry is excited to announce our new free ebook: The Ultimate Guide to Social Media for Small Businesses & Freelancers!

This is part of our new series of free ebooks aimed at helping small businesses and freelancers succeed. Our previous free ebooks include The Freelancer’s Guide to Photography and How to Start Your Own Cleaning Business.

Social media has taken over the marketing world as the most important avenue for increasing brand awareness, generating leads and converting traffic. This is especially true for any company with an online presence, but it is also crucial for brick-and-mortar and more traditional industries.

If you have a small business or are a freelancer, you need to have a substantial, strategic social media presence.

That’s why our new ebook really is an ultimate guide to social media for small businesses and freelancers in particular. It’s so ultimate that we at InvoiceBerry decided to pool our wealth of knowledge together with our friends over at Pickaweb to bring you only the best to make your business succeed.

Pickaweb, the UK web hosting service, has tons of great information on their blog, so it only made sense to put our heads together to really give you an ultimate guide to social media.

Inside, we included a heap of crucial information that the big corporations and other great businesses have used successfully.

The Ultimate Guide to Social Media for Small Businesses & Freelancers is chock full of amazing tips
The Ultimate Guide to Social Media for Small Businesses & Freelancers is chock full of amazing tips

Setting Your Social Media Goals

Getting started in social media is crucial for your business success, but would you travel from here to the Himalayas without a map of some kind?

No! So why would you just start on social media without a strategic roadmap?

In this section we overview the all-important steps to setting your goals and look at which are the most important numbers to keep track of.

Defining Your Target Audience

After setting your strategic goals, our next step in the ultimate guide to social media concerns your audience.

We go over why you need to follow your audience and know their demographics.

Also, we go over creating an ideal customer profile. Knowing this important information will help you craft your social media message and perfect your overall strategy.

Our Ultimate Guide to Social Media brings the best knowledge from both InvoiceBerry and Pickaweb to help small businesses & freelancers set up their successful social media marketing strategy
Our Ultimate Guide to Social Media brings the best knowledge from both InvoiceBerry and Pickaweb to help small businesses & freelancers set up their successful social media marketing strategy

Choosing Social Media Platforms

You’ll be spending lots of time on your social media, so which ones are the best for your business?

You probably already have a Facebook presence, but what others are you on? Are you engaging in them actively or under-utilizing the potential?

Here we overview the most important platforms, their general audiences, and what types of businesses they’re most suited for.

Creating Valuable, Shareable Content

No ultimate guide to social media would be worth its weight without mentioning content!

We look at your content plan before you write, your content goals (traffic or conversion?) and then go into what types of content you can be producing.

It doesn’t just have to be blog posts! There are 7 other great content types that you can be utilizing to increase your social media presence. We also look at different types of content you can have to increase conversions.

Getting Social Media Leads for Your Business

What’s the point of your social media presence if it isn’t for increasing your business?

In order to really improve your business through social media, we look at the most effective things you can do everyday.

This includes providing customer service, encouraging your employees to get social, using visual content, and sharing the right type of people’s content.

The Ultimate Guide to Social Media for Small Businesses & Freelancers has practical information to help you generate leads and convert traffic
The Ultimate Guide to Social Media for Small Businesses & Freelancers has practical information to help you generate leads and convert traffic

Managing Your Social Media Presence

If you’re on one social media platform, you’ll know that it take some of your time. But if you have two or more, you’ll have to dedicate on average 6 – 21 hours per week.

To help you manage, you can utilize social media management tools. For that, we’ve listed some of the best on the market and the ones we use at InvoiceBerry and Pickaweb.

However, if your social media presence is quite demanding, you might consider hiring a Social Media Manager. We look at some of the most important points to consider when looking for a person to fill that role.

Further Resources

But that’s not even it! To really help you succeed in your social media presence, we’re including two great printable resources:

  • a daily social media content calendar for the most important platforms, including the details of your posts and tweets & the engagement
  • a monthly editorial content calendar, so you can plan all the content for your blog and social media

With these great resources and the amazing, tried and tested tips in this book, you’ll be well on your way to creating a great social media presence, making shareable content, generating leads and increasing conversions.

Don’t hesitate—download The Ultimate Guide to Social Media for Small Businesses & Freelancers today!

Subscribe now

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  • Hello

    Thanks for your awesome contribution.

    Learning how to grow your business using the power of social media is crucial for all the business mediums.

    In my opinion, for getting the most out of social media platforms, you need to have something cool to offer behind your Social Media profiles.

    But keep in mind, social media was not originally created to give businesses an additional way to advertise their products or service. Instead, social media is meant for interacting with your audience and develop stronger relationships with them

    Thanks a lot,
    Omar

    • Bernard Meyer

      Hi Omar,

      Thanks so much for your comment.

      I agree, and I think that’s the point where many small businesses fail–they consider it ONLY as a marketing channel, instead of an interaction and brand-building channel. Make your brand more personal, instead of just blanket-advertising to everyone on social media. Great thoughts!

      Thanks,
      Bernard

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