InvoiceBerry Blog

Our thoughts & tips on small businesses, freelancers and sole traders

Winning Marketing Tips to Boost Your Sales

Written by on May 01, 2013

Without proper marketing tips, you’ll be stuck in this situation:

You’ve got an amazing product, a beautiful website and you’re ready to watch the money start pouring in.

And then, crickets.

Soon you realize there’s a bit more work that’s involved before you can start seeing those dollar signs. You are going to have to find your demographic and push your product in a way that makes it appealing.

Marketing has been around for ages and you can learn a thing or two from looking around at the various advertisements that surround you. This is an art in itself, but there are a few things that you can do to ensure that you get the most sales for your small business. So let’s check out some great marketing tips.

Find your target market

You should first determine who you’re marking to. It’s likely that not everyone is going to be interested in your product or services, so you need to narrow down the spectrum. You should have a general idea for who you’re targeting and you can narrow it down ever further with a bit of research.

Determine your audience with market research

Research is going to tell you much more about your target audience and allow you to cater your advertisements to them. Once you’ve found your intended audience you can then start using some of the various tools that are available online.

Online tools for marketing

Pay per click advertisement

One of the most valuable tools that I’ve come across in online marketing is known as PPC or pay per click. Pay per click advertising involves bidding on a keyword in order to have your website shown within a search engine.

For example, if you owned a dog training company, you would bid on keywords like “dog walking tips” or “dog walking services.”

Then when someone searched for those terms in a search engine, your website would come up within the sponsored results. Big companies like Google and Bing offer PPC advertising and the results can be massive.

Social media marketing

One of the best marketing tips in the modern times is to incorporate the use of social media sites. Creating a Facebook fan page is a great way to reach out to an otherwise untapped source of customers.

For more in-depth tips on how to use social media for your small business, download our free ebook The Ultimate Guide to Social Media for Small Businesses & Freelancers.

You’ll know off the bat whether or not these people are interested in your product or services by whether or not they like your fan page. You can create engaging posts on your fan page that encourage your fans to buy your product or service. You should be posting informative and entertaining posts in order to captivate your potential customers.

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